Treasury Unveils Landmark Rules for Digital Fundraising

NAIROBI, Kenya — In a historic shift for East Africa’s financial hub, the National Treasury has released draft regulations that formally authorize companies to raise capital through Initial Coin Offerings (ICOs).

The move signals the end of a decade-long “gray area” for digital assets in Kenya. For the first time, local firms can legally issue their own digital currencies (tokens) to investors, providing a high-tech alternative to traditional bank loans or stock market listings.

How it Works: ICO vs. IPO

Unlike an Initial Public Offering (IPO) where investors buy a stake in a company’s ownership, an ICO involves purchasing “tokens” that represent a specific utility or value within a company’s ecosystem.

  • No Control: Token holders do not get voting rights or board seats.
  • Profit Model: Investors profit purely from the price appreciation of the token. If the company’s product succeeds, demand for the token rises; because the supply of these coins is strictly controlled, the value should theoretically soar.
  • Flexibility: Buyers can hold tokens for long-term gains or use them for transactions, similar to mobile money platforms like M-Pesa.

Strict New Guardrails: The End of “Nurucoin” Scams

The Treasury’s framework is designed to protect Kenyans from the fraudulent “alt-coin” schemes that plagued the market in 2018. Under the new rules, the “Wild West” era is being replaced by a dual-regulator system:

  1. Central Bank of Kenya (CBK): Will oversee the licensing of stablecoins (digital assets pegged to reliable assets like the US Dollar or Kenya Shilling).
  2. Capital Markets Authority (CMA): Will regulate crypto exchanges and trading platforms, ensuring real-time public access to pricing information.

“A person wishing to issue or promote an ICO shall make an application to the relevant regulatory authority for approval,” the draft regulations state, emphasizing that every project must submit a “White Paper”—a detailed pitchbook disclosing the project’s objective, business plan, and beneficial ownership.

Stablecoins: The Next Frontier for Remittances

The regulations also place a heavy focus on stablecoins, which have become a lifeline for cross-border traders and Kenyans in the diaspora. In the year ending June 2024, Kenyans transacted an estimated Sh426.4 billion ($3.3 billion) in stablecoins.

By allowing the issuance of stablecoins backed by fiat currency or commodities, the Treasury aims to slash the cost and time of international payments, which currently take days to settle through traditional banking systems.


The Global Context: Joining the Elite

With the commencement of the Virtual Asset Service Providers (VASP) Act 2025, Kenya joins South Africa and Mauritius as one of the few African nations with a comprehensive legal framework for digital assets.

The Treasury has allowed a 12-month transitional period for existing crypto projects to align with the new standards. Once fully implemented, these rules are expected to unlock billions in “Fintech” investment as global crypto giants seek a regulated base of operations in Africa.

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